Digital Marketing Strategy For Startups

Do you realize that 90% of Indian Startups be unsuccessful within the initial years or completely shut down in an average of 5 years of approaching? If you ask me what is the reason, I would probably be pointing to not having a proper business strategy. No! I didn’t mean whether it’s a digital marketing strategy failure or a traditional one. But what I am gonna refer to is that the strategy behind any successful business. Whether it’s an advertising or marketing approach. If you’re a startup or a small business and you’re planning for a Digital Marketing approach, then you must take care of your marketing strategy.

In most cases, it is found that the business planning or the management strategy is responsible for any unsuccessful business. But that’s not true always. In today’s topic, we’ll be discussing the best digital marketing strategy for Startups and Small Businesses and the importance of digital marketing for startups.

How do you market your startup?

Most new companies nowadays have adopted a digital marketing approach for their business. In any case, not every one of the weapons that online marketing has in their armories is similarly powerful. Some digital medium advertising methodologies hit businesses, while others don’t approach. So adopting a digital marketing approach is completely dependable on the business owner. This is basically a mindset of an owner- how he plans his business strategy. If you ask me I would suggest you go on a digital promotional track as your audience is waiting for you online.

Why is digital marketing important for startups?

Remember, you’re in a digital time where you search for every small product or service either using your smartphone or desktop. The report says nearly 299 million smartphone users are there in India.

According to a report by Forbes, 82% of people conduct research online before buying. Furthermore, Tech Crunch reported that 79% of people shop online. With the changing digital evaluation around us, all small and medium business owners are moving towards a digital track. Digital Marketing is only a marketing approach that establishes a medium of communication between consumers and businesses. Digital promotion is a way towards pulling in focused audiences online that will spell the distinction between an effective digital marketing approach and the traditional one.

If we take an example of Bewakoof.com, a lifestyle fashion brand running on an e-commerce platform, and the way they develop their marketing approach towards youth, I can say that this is the best startup marketing campaigning for an e-commerce brand. They made things clear as they started up- whom to target and how and where to target. So, the key take is here using digital marketing services you can define your targeted audience, where they are and how you can target them.

Digital marketing strategy for Small Business and Startups

In today’s competitive world digital marketing gives a distinct & flourish online presence to small business owners. However, many small business and startups may seem it difficult breaking the digital barrier or confusing because of some major questions like-

➠ What are digital marketing strategies for small businesses?
➠ How to apply digital marketing strategy for a startup?

So today we are here to answer all your question and we will the importance of digital marketing for startups.

According to research by Infusionsoft, most startup businesses using social media marketing services to grow their business and generate more leads for their business. Well, that’s true! for a startup, social media is a good choice to attract more and more audiences and obviously, Facebook is a vital part of their Social Media Marketing.

But there are also some digital marketing approaches you can apply for your small business digital marketing strategy. Let’s check one by one-

Search Engine Optimization(SEO)-

Yes, SEO! Search Engine Optimization, we usually take no notice of this basic strategy that can bring tons of traffic and online search visibility for any business. SEO enables small businesses to create an online presence through their websites that rank higher in search engines, which in return helps deliver more qualified customers lead to their websites and subsequently increases conversion. Search engine marketing is probably the maximum efficient and low-cost advertising strategy that exists today. Because through SEO you get organic traffic which is completely free.

Moreover, it’s going to only deliver targeted visitors to your site if you have done your on-page SEO properly, which also increases the user experience too.

Even though small business digital marketing may also look difficult or complicated at the beginning, but it’s a long way from it. However, in case you need assistance developing and implementing a small digital advertising and marketing plan, you can continually get in touch with our team digitalsquad and share your business concept, we will help you stroll on an innovative digital-advertising and marketing direction for your small business.

Content Marketing-

Our next small business digital marketing strategy is content marketing. Content is the only medium to connect with your audience. Well, I am not talking about the content that only contains your sales pitch or promotional deliveries. Yes, I’ve seen many businesses doing it wrong. Content Marketing something else than a promotional appearance. Make your content helpful, shareable with the goal that it offers genuine incentives to your audience since individuals like sharing content that can help other people too.

Pro-Tip-

Make content that represents a story so that people can connect with that story and ultimately with your business.

Email Marketing-

Email Marketing is still one of the most significant and cost-effective marketing approaches. You realize you have to draw in new clients and keep your current customers returning, yet you can’t bear to contribute a lot of investment in advertisements consistently. An email marketing effort is a cost-effective approach that enables you to arrive at the client’s inbox in a spot the vast majority visit each day.

Pro-Tip-

• Use a catchy headline to increase the open rate.
• Use Promotional mails to drive in returning customers.
• Segment audience base to get better conversion rate.

Social Media Marketing-

Social media marketing is probably the most ideal approaches to get started with and manage clients for your startup. It is extraordinary compared to other minimal effort online advertising procedures to use for your business. It is only because people spent most of the time online especially on social media and if you target them on social platforms it will be a great start for your business. The best part is you can use social media for organic visibility and later on you can move to paid advertising if you want.

Best use of social media marketing with common social media platforms-

Facebook – Facebook is the most well known online networking stage with an excess of 2 billion users. You can utilize Facebook to promote any sort of business. It is the least expensive online marketing approach to advance your business.

Twitter – Twitter can likewise assist you with developing your startup. It is the best social media marketing platform for B2B organizations however it also works for B2C organizations. It is slightly more costly than Facebook.

Instagram – Instagram is the best platform to showcase your fashion, beauty products, health or fitness-related business. As it focuses on pictures and video sharing social media networking, you can show your creative presence with Instagram.

LinkedIn – LinkedIn is a social media platform for professionals. That is the reason it is best for B2B organizations.

Pro Tip- Before picking up any social media platforms for your business try and test which platform works best for you.

– Success comes through testing

Pay Per Click Ads-

Pay-per-click advertising could be another best small business digital marketing approach. It enables businesses to offer search appearance on keywords or phrases that are identified with their industry or interested audiences. Businesses offer to show their advertisement when a specific keyword is looked at by a user and you’re bidding on that keyword. So the cost-per-click(CPC) remains very targeted. Moreover, you only pay for the clicks to your website, not for your ad appearance.

Influencer Marketing-

Influencer marketing can be a great digital marketing strategy for startups. But how influencer marketing helps small businesses? Well, it involves a number of influences regarding your business with an individual who already has a good amount of audience base. If you follow YouTubers are referring brands or products on their video just to promote one business. No this is not completely free of services but yeah you can expect an initial exposure of your brand or business within mass media.

Conclusion

Since you have a bunch of helpful digital marketing strategy for startups and small businesses, now you can develop your digital marketing approach easily. Try not to need to do it yourself? That is alright. We’d love to do this! It’s our specialty, helping small businesses or startups develop and assemble their fantasies through online advertising is the thing that props us up every day. Pause for a moment to plan a speedy discussion with us to learn more about your business opportunities.